SEO Best Practices
Hold up, before we even dive into SEO best practices, let’s identify what SEO (Search Engine Optimization) actually is.
SEO (Search Engine Optimization) is the practice increasing both the quantity and quality of the traffic to your website through organic search results. You might think that the search engine you’re using magically replies with a list of links to webpages that could potentially answer your question, which is true, but have you ever wondered how it actually does this? A simple explanation of the magic that happens with search engines is that they have an automatic crawler that goes out and gets information about all of the content they can find online. After crawling the internet, the crawlers bring back all of the information and builds an index, which is then fed through an algorithm that attempts to match all the data with your specific search terms.
While it may seem like a simple concept, SEO is far from easy. Search engines take into account a variety of different factors to rank your site including:
The current quality of your traffic
The current quality of your traffic
Current organic search engine results
There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:
Now that we actually understand the basics of SEO, we can dig into the best practices for SEO. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site and we’ve compiled a list for you to optimize your website towards your target audience.
Identify & Add Your Main Keyword Early On In Your Content
It’s no secret that you want to use your keyword a handful of times on your page. But you may not know that the location of your keyword also makes a difference. Specifically, you want to mention your main keyword at least once at the top of your page. Why does this matter? Google puts more weight on terms that appear at the top of a webpage.
Write Unique Titles, Descriptions & Content
Avoiding duplicate content is one of the most important SEO best practices to keep in mind. In fact, Google has stated that you should avoid “duplicate or near-duplicate versions of your content across your site.” And this rule applies to every piece of content on your website, including:
Meta description tags
Ecommerce product pages
Image alt text
Basically: if you publish a page on your site, it has to be 100% unique. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. But if you’re an e-commerce site owner with thousands of products, writing unique content for each page can be tricky. Tricky… but worth it. If you’re having trouble writing content for each page, consider combining pages that have similar content together or using the canonical tag.
Optimize Your Title Tag for SEO
When it comes to on-page SEO, your title tag is KEY. Google has even said that: “it’s important to use high-quality titles on your web pages.”. Here’s how to get the most out of your page’s title tag: Front-load Your Main Keyword: “Front-load” simply means that you start your title tag with your target keyword. Why is this important? Well, search engines pay close attention to the terms that you use in your title tag. Which is why you want your keyword in your page title.
Optimize Your Site’s Loading Speed
Google usually doesn’t talk publicly about the ranking factors in their algorithm.
So when they talk a lot about a specific ranking signal, you KNOW it’s a big deal. Site loading speed is one of those rare ranking factors.
Set Up and Use The Google Search Console
If you don’t have the Google Search Console setup, you’re flying blind with your SEO. The Search Console is like a live dashboard that lets you know how your site is doing in the SERPs (Search Engine Results Pages).
Use Internal Linking
Internal linking is one of the easiest SEO best practices to use. All you need to do is add a link from one page on your site to another page on your site.
Publish Thought-Out, Relatable Content
If you’ve tried to learn SEO before, you’ve probably heard about the importance of “high-quality content”. And it’s true: publishing original, helpful content can help you rank higher in Google. The thing is, what most people consider “high-quality content” has changed over the last few years. I’ll explain: Back in the day, you could publish a 1,000-word blog post and blow people away. Today? A 1000-word blog post is nothing special. In fact, a blogging survey by Orbit Media found that the average blogger now spends over 3 hours on a single post. (That’s 44% more time than in 2014) The bottom line? If you want to rank your content in 2019, your content marketing game needs to be on point. Which usually means an investment of time, money, and staff… or all 3. There’s no getting around the fact that creating content that stands out in 2019 takes a ton of work. (More work than publishing a bunch of “high-quality content”). But if you’re willing to publish amazing stuff, you have a good shot of ranking in Google for your target keywords.
Build Backlinks To Your Website
Improve Your Site’s User Experience
Improving your site’s user experience (UX) can, directly and indirectly, help with your SEO. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results. So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it. (Even if you have great content) So yeah, UX is something that every site owner should pay attention to anyway. It just so happens that great UX can give your SEO a boost too.
Optimize Images for SEO
Image SEO isn’t just for ranking in Google Images. Google recently reported that properly-optimized images can help your pages rank higher in Google web search.
OnlineBIZ Booster explains On-page SEO For Beginners (And Some Advanced SEO Techniques)
Julian Goldie Explains How To Rank FAST Without Backlinks 2020
Do you want to boost your search traffic WITHOUT link building? Would you like to discover how to grow your traffic with purely on page SEO (and ZERO backlinks!)?
Check out Julian Goldie’s video here