How does Search Engine Optimization work?

Ever heard of the term Search Engine Optimization (SEO), but don’t know what it is or if your website is “optimized”? We’ve created this tool to help you check your Search Engine Optimization (SEO) score!

SEO (Search Engine Optimization) is the practice increasing both the quantity and quality of the traffic to your website through organic search results. You might think that the search engine you’re using magically replies with a list of links to webpages that could potentially answer your question, which is true, but have you ever wondered how it actually does this? A simple explanation of the magic that happens with search engines is that they have an automatic crawler that goes out and gets information about all of the content they can find online. After crawling the internet, the crawlers bring back all of the information and builds an index, which is then fed through an algorithm that attempts to match all the data with your specific search terms.

While it may seem like a simple concept, SEO is far from easy. Search engines take into account a variety of different factors to rank your site including:

  • The current quality of your traffic

  • The current quality of your traffic

  • Current organic search engine results

There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:

Now that we actually understand the basics of SEO, we can dig into the best practices for SEO. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site.

Our team works hard to build incredible websites. Since we’ve worked so hard to create amazing websites, we want to make sure that business owners have access to this FREE tool to analyze their website on their own, just in case they are limited by a budget!

We encourage you to share this tool with all of your friends/business owners!

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Have Questions about SEO?

Maybe you’re confused about what an H1 tag is, or wondering how you can build backlinks, or maybe you’re even interested in how you can improve your overall SEO health score.

Whatever questions you have, fill out the form and add them and we’re always happy to help you however we can!

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